May 27, 2011
5 Tips to Get More Attention on Jango
We've recently done a few feature reminders and a couple blog posts on topics such as what works best for emails and 'outside the box' promotions strategies. Today we thought it would be good to break down in 5 simple tips how to get more attention, in the form of eyes and ears, on Jango.com with your Airplay campaign...so here we go.
1. Master your songs first - We can not stress enough the importance of mastering when it comes to radio airplay, especially when you're being played on Jango alongside all the biggest names in your genre. If your song comes on and it's not mastered it might only be at half to two thirds of the volume of the artist that played before. This will get you some attention, but not in the way you want, so make sure everything is mastered and sounds it's best.
2. Play your best song or songs the most - Just like on terrestrial radio listeners want to hear the hits, so find out what your hits are and play those songs the most. People will want to discover your other music then. You can easily run a test by keeping your targeting the same but only playing one song at a time. Then after a few days add up the likes and fans that each song got and pick the best ones.
3. Have an engaging profile pic or cover art - The first thing people see when they hear your song on Jango is the picture that's in the player so make sure it's something exciting. Figure out what your most valuable visual asset is and use that to your advantage.
4. Play with your custom message in the artist overlay - Change this message often. You can think of it like a Facebook status update. Say something funny, announce a show, share some music; The idea is to get people to click it so think about what would make you click?
5. Record an audio intro and add it to the beginning of your song - This is a really fun one because on internet radio it never happens and will definitely perk up some ears. Record a short message from you or your band, 5 to 8 seconds at most, that says something as simple as 'hey, this is our band and you're listening to us on Jango.com'. Have fun with it.
May 24, 2011
Jango Airplay Top 10
Here's the Top 10 Jango Airplay artists for the week ending May 22. It's great to see Mariah back on top as well as Sixty Miles Down who is one of the first Airplay artists from when we started in 2009. Check them all out below and give 'em a shout out in the comments.
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May 23, 2011
Are You On SoundCloud Yet? You Should Be
We wanted to do a little update on one of our favorite music services, Soundcloud, so we got David Adams from their team to put together a guest blog post on how to get the most out of your soundcloud account.
So without further ado here's David with...
'5 ways to win at SoundCloud you may not even know!'
So your music is beginning to get heard and reaching your audience but how do you make the most of your SoundCloud profile to really be #winning!
1) Have an awesome profile!
People are listening to your music and coming back to your SoundCloud profile but what do they actually learn about you when they are there and where does this lead them next on the web? With your SoundCloud profile you can connect your other web presences as well as a spotlight tab to choose what songs fans see first. If fans are searching for your music just by getting your username and SoundCloud URL correct can make it easier for fans to find the right profile. For more information with this profile 101.
2) Don't just post to SoundCloud, use it to post to the whole web!
Your music should not just be on your SoundCloud profile but everywhere you have a presence on the web. It's time to unmute the web on all your online profiles! Put music on your facebook profile by connecting your SoundCloud account with Rootmusic.
3) Giving someone your promo CD, give them your promo card!
Found that person you have always wanted to get your music in front of? Don’t hand someone a promo CD – it will almost always end up in the bin. And not because the person doesn’t want to hear your music - but because these days, CDs are simply inconvenient. How about printing a link to your digital sampler on a promocard?Your SoundCloud profile can be the tool to who you want without them leaving with your CD with a bag full of other CD's weighing them down.
Found that person you have always wanted to get your music in front of? Don’t hand someone a promo CD – it will almost always end up in the bin. And not because the person doesn’t want to hear your music - but because these days, CDs are simply inconvenient. How about printing a link to your digital sampler on a promocard?Your SoundCloud profile can be the tool to who you want without them leaving with your CD with a bag full of other CD's weighing them down.
Have a brand new track you are working on and only want the right people to hear? Use SoundCloud's private sharing features like secret link to easily send a track to someone via email. Why not even create a private promo page with the secret widget with all your relevant press assets so they get the whole experience across with content you want to keep away from the public eye for now.
4) There's more to audio than your track
SoundCloud is an audio platform so it's important to think of the audio you can share with fans can be more than just your music. SoundCloud recently launched a record function. Accessible via the website or SoundCloud app for iPhone or Android, the record feature enables anyone to capture sound on the move and then, in the embeddable waveform player.
SoundCloud app is an ideal way to push out a quick audio message to the web - you can easily record your audio tweet to your SoundCloud profile. On tour? Tag your location and create an audio tour diary! Why not switch things up a little and conduct a few informal interviews on the fly - consider interviewing a bunch of different artists at shows, grab an audio snippet of their tour experience and share it between both sets of fans!
5) Everyone's a potential audio creator, create together!
With features like the record app anyone has the possibility to be an audio creator. How about taking requests for your next gig? Perhaps encourage fans to submit audio snippets of them requesting their most favourite track and explaining why they love it. Imogen Heap recently reached out to her creative fanbase and asked them to record and upload sounds via SoundCloud to be incorporated in her next single, which she then released two weeks later.
With features like the record app anyone has the possibility to be an audio creator. How about taking requests for your next gig? Perhaps encourage fans to submit audio snippets of them requesting their most favourite track and explaining why they love it. Imogen Heap recently reached out to her creative fanbase and asked them to record and upload sounds via SoundCloud to be incorporated in her next single, which she then released two weeks later.
If your own fans want to send you audio messages another way to interact how about using our social audio Q&A site Takes Questions. Simply set up a TakesQuestions account, wait for your fans to submit questions to you, then record an interactive response using the record function on your iPhone or Android phone!
Fans want to create too so how about opening the stems to one of your tracks? You can set up a group, embed your stems onto a landing page and include a dropbox widget linked to the group for submissions. Set this up to suit you, it doesn't have to be just a remix competition, you could give out the backing track and set this up as a topline melody contest. Check out this Contests 101 post about how you can set this up.
Fans want to create too so how about opening the stems to one of your tracks? You can set up a group, embed your stems onto a landing page and include a dropbox widget linked to the group for submissions. Set this up to suit you, it doesn't have to be just a remix competition, you could give out the backing track and set this up as a topline melody contest. Check out this Contests 101 post about how you can set this up.
May 17, 2011
Jango Airplay Top 10
Here's last weeks Top 10 artists on Jango Airplay. There's some great fresh faces here so take a minute to check them out and leave some positive comments below.
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May 16, 2011
Feature Reminder - Gig Listings on Jango
Here's our monthly feature reminder for all of the new artists on Jango and for our existing artists who may have overlooked it.
If you head over to your 'Band Info' tab inside the artist dashboard you'll see a tab for 'Upcoming Gigs'. It's here where you can list date, venue, city, website etc. for all your upcoming gigs and post them on your Airplay profile for our listeners to check out. Then, if you have a string of dates in different cities you might want to take advantage of 'Premium Geo Targeting' as well so you make sure that your music is being directed to listeners that live near your upcoming shows. We have a lot of artists telling us about new fans coming to their shows that first heard them on Jango and that's music to our ears.
Just make sure you check the oil in the van before heading out.
See ya on the road, The Juggler
If you head over to your 'Band Info' tab inside the artist dashboard you'll see a tab for 'Upcoming Gigs'. It's here where you can list date, venue, city, website etc. for all your upcoming gigs and post them on your Airplay profile for our listeners to check out. Then, if you have a string of dates in different cities you might want to take advantage of 'Premium Geo Targeting' as well so you make sure that your music is being directed to listeners that live near your upcoming shows. We have a lot of artists telling us about new fans coming to their shows that first heard them on Jango and that's music to our ears.
Just make sure you check the oil in the van before heading out.
See ya on the road, The Juggler
May 10, 2011
Jango Airplay Top 10
Here's the top 10 from last week with quite an international grouping with artists from the Ukraine to Switzerland and Wales to Brazil. Check 'em all out!
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